by Lawrence He | Jan 13, 2017 | Advertising Show |
It seems like things can get overdone really easily these days. And when things become overdone and cheesy, people take notice! Why is it that this phenomenon seems to occur so frequently in marketing. You might see one video or one commercial on television and all of...
by Lawrence He | Dec 9, 2016 | Blog |
I’m on the Bart train heading back from my meeting with Paul and Boban. We had already begun talks about shooting the video for their Kickstarter launch, but we’re still up in the air with the direction. I’m on the Bart because the previous evening I...
by Lawrence He | Oct 26, 2016 | FAQS |
Most people who show up on set for the first time are wowed by the amount of people and equipment it takes to make a video. Of course, as with everything there’s a spectrum of how complicated the production is. On one side of the spectrum there’s the single vlogger or...
by Lawrence He | Oct 5, 2016 | Advertising Show |
When you watch a ton of videos to get video ideas you start to notice patterns. I noticed especially for Kickstarter that people tend to show similar things, ie. footage of the product being built. This makes me think: What is it about showing the product being built...
by Lawrence He | Oct 5, 2016 | Advertising Show |
Although we tend to focus a lot on cinematography here at Polygon, I’ve recently been spending a lot of time thinking about what makes a good video ad? What is it that when you see a video ad on Facebook or on Youtube that you watch and you continue to watch?...
by Lawrence He | Sep 30, 2016 | FAQS |
Video production isn’t always quite as simple as it seems. Simply picking up the camera, filming some actors with some products doesn’t make a compelling commercial. There are a lot of components that go into filmmaking, and even though we aren’t producing a hollywood...
by Lawrence He | Jan 8, 2016 | Blog |
Bayview legal entered the Google Impact challenge, and by entering they had a chance to win a $500,000 grant. What is the Google Impact challenge you wonder? According to their site, it’s: “Through the Google Impact Challenge, we awarded $5.5 million to...
by Lawrence He | Nov 20, 2015 | Uncategorized |
Early summer I get an email from Eric Tsoi telling me about his plans to create wireless earbuds. He said the timing was right to launch this product into the market. I asked him what ideas he had to brand the product and if he had any ideas on the video. He didn’t...
by Lawrence He | Feb 3, 2015 | Blog |
Video is a powerful medium and Facebook ads are a great a great way to target your audience, so combined it would make sense that your marketing efforts would be hugely successful right? We’ll that depends on what your marketing efforts are because some marketing...
by Lawrence He | Jan 31, 2015 | Blog |
Tony teaches us how he makes the background standout by color correcting it in Davinci Resolve. He needed to brighten the logo on the wall while keeping the foreground looking natural. Using Davinci Resolve he: Makes a circle around the logo Uses the similar color...
