It seems like things can get overdone really easily these days. And when things become overdone and cheesy, people take notice! Why is it that this phenomenon seems to occur so frequently in marketing. You might see one video or one commercial on television and all of a sudden, a ton of similar commercials pop up after success of that commercial. That’s because that commercial has worked. And when something works in marketing, marketers are all over it like vultures, utilizing that method until its overdone and sapping all of the freshness of that new idea.

In this video I cover:

  • How this phenomenon occurs
  • the relevance of this to choosing your video creative
  • How to understand marketplace sophistication
  • Using your understanding of marketplace sophistication to craft fresh messaging