When you watch a ton of videos to get video ideas you start to notice patterns. I noticed especially for Kickstarter that people tend to show similar things, ie. footage of the product being built. This makes me think: What is it about showing the product being built that makes people want the product, and how can we utilize this as a low hanging fruit when we’re making product videos.

In this video I cover:

  • Kickstart videos
  • Claude Hopkins
  • Artisanal products
  • Showing care and artistry