It seems like things can get overdone really easily these days. And when things become overdone and cheesy, people take notice! Why is it that this phenomenon seems to occur so frequently in marketing. You might see one video or one commercial on television and all of...
I’m on the Bart train heading back from my meeting with Paul and Boban. We had already begun talks about shooting the video for their Kickstarter launch, but we’re still up in the air with the direction. I’m on the Bart because the previous evening I...
Most people who show up on set for the first time are wowed by the amount of people and equipment it takes to make a video. Of course, as with everything there’s a spectrum of how complicated the production is. On one side of the spectrum there’s the single vlogger or...
When you watch a ton of videos to get video ideas you start to notice patterns. I noticed especially for Kickstarter that people tend to show similar things, ie. footage of the product being built. This makes me think: What is it about showing the product being built...
Although we tend to focus a lot on cinematography here at Polygon, I’ve recently been spending a lot of time thinking about what makes a good video ad? What is it that when you see a video ad on Facebook or on Youtube that you watch and you continue to watch?...
Video production isn’t always quite as simple as it seems. Simply picking up the camera, filming some actors with some products doesn’t make a compelling commercial. There are a lot of components that go into filmmaking, and even though we aren’t producing a hollywood...
Bayview legal entered the Google Impact challenge, and by entering they had a chance to win a $500,000 grant. What is the Google Impact challenge you wonder? According to their site, it’s: “Through the Google Impact Challenge, we awarded $5.5 million to...
Video is a powerful medium and Facebook ads are a great a great way to target your audience, so combined it would make sense that your marketing efforts would be hugely successful right? We’ll that depends on what your marketing efforts are because some marketing...
Tony teaches us how he makes the background standout by color correcting it in Davinci Resolve. He needed to brighten the logo on the wall while keeping the foreground looking natural. Using Davinci Resolve he: Makes a circle around the logo Uses the similar color...
We’re sitting here around the fireplace in a cold Tahoe cabin after a long day on the slopes—exhausted, but too excited to sleep. It was 2 days from new years and I comment on how thrilling the past year has been. I tell my funny story about being rejected from a hug...
