Advertising Show Ep. 3: Why Marketers Ruin Everything

Advertising Show Ep. 3: Why Marketers Ruin Everything

It seems like things can get overdone really easily these days. And when things become overdone and cheesy, people take notice! Why is it that this phenomenon seems to occur so frequently in marketing. You might see one video or one commercial on television and all of...
Wait, So, What Are All The Roles In Video Production?

Wait, So, What Are All The Roles In Video Production?

Most people who show up on set for the first time are wowed by the amount of people and equipment it takes to make a video. Of course, as with everything there’s a spectrum of how complicated the production is. On one side of the spectrum there’s the single vlogger or...
Advertising Show Ep. 1: What Makes A Good Video Advertisement?

Advertising Show Ep. 1: What Makes A Good Video Advertisement?

Although we tend to focus a lot on cinematography here at Polygon, I’ve recently been spending a lot of time thinking about what makes a good video ad? What is it that when you see a video ad on Facebook or on Youtube that you watch and you continue to watch?...
What’s Our Process Like For Making A Video?

What’s Our Process Like For Making A Video?

Video production isn’t always quite as simple as it seems. Simply picking up the camera, filming some actors with some products doesn’t make a compelling commercial. There are a lot of components that go into filmmaking, and even though we aren’t producing a hollywood...
What Is Your Reason for Video Facebook Ads?

What Is Your Reason for Video Facebook Ads?

Video is a powerful medium and Facebook ads are a great a great way to target your audience, so combined it would make sense that your marketing efforts would be hugely successful right? We’ll that depends on what your marketing efforts are because some marketing...
Video Color Correcting: Coloring Backgrounds in DaVinci Resolve

Video Color Correcting: Coloring Backgrounds in DaVinci Resolve

Tony teaches us how he makes the background standout by color correcting it in Davinci Resolve. He needed to brighten the logo on the wall while keeping the foreground looking natural. Using Davinci Resolve he: Makes a circle around the logo Uses the similar color...
My Experience Starring in an HTC One Commercial

My Experience Starring in an HTC One Commercial

We’re sitting here around the fireplace in a cold Tahoe cabin after a long day on the slopes—exhausted, but too excited to sleep. It was 2 days from new years and I comment on how thrilling the past year has been. I tell my funny story about being rejected from a hug...