It seems like things can get overdone really easily these days. And when things become overdone and cheesy, people take notice! Why is it that this phenomenon seems to occur so frequently in marketing. You might see one video or one commercial on television and all of...
When you watch a ton of videos to get video ideas you start to notice patterns. I noticed especially for Kickstarter that people tend to show similar things, ie. footage of the product being built. This makes me think: What is it about showing the product being built...
Although we tend to focus a lot on cinematography here at Polygon, I’ve recently been spending a lot of time thinking about what makes a good video ad? What is it that when you see a video ad on Facebook or on Youtube that you watch and you continue to watch?...