It seems like things can get overdone really easily these days. And when things become overdone and cheesy, people take notice! Why is it that this phenomenon seems to occur so frequently in marketing. You might see one video or one commercial on television and all of...
I’m on the Bart train heading back from my meeting with Paul and Boban. We had already begun talks about shooting the video for their Kickstarter launch, but we’re still up in the air with the direction. I’m on the Bart because the previous evening I...
Most people who show up on set for the first time are wowed by the amount of people and equipment it takes to make a video. Of course, as with everything there’s a spectrum of how complicated the production is. On one side of the spectrum there’s the single vlogger or...
When you watch a ton of videos to get video ideas you start to notice patterns. I noticed especially for Kickstarter that people tend to show similar things, ie. footage of the product being built. This makes me think: What is it about showing the product being built...
Although we tend to focus a lot on cinematography here at Polygon, I’ve recently been spending a lot of time thinking about what makes a good video ad? What is it that when you see a video ad on Facebook or on Youtube that you watch and you continue to watch?...